Getting links to your website without the huge hassle – Link Bait

If you are a do-it-yourselfer trying to SEO your site and obtain traffic, it can be difficult.  ‘SEO Professionals’ seem to have all these great bells and whistles, tools, and personnel to help them build a ton of links in a quick fashion.. how can you compete with that? The answer… Link Baiting.

Wikipedia deems Link Bait as “any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website” on their Link Bait page. So basically, create some content on your website that others are going to want to link to you.  Post it on social sites like Twitter that allow the strength to be passed through the link to your website.  Post it on Facebook, LinkedIn or Google + to get the word out about it and ask in the page for others to link to you.  The people that get the most Facebook Likes are those that say “Please like us on Facebook”.  So ask your visitors to link to your page, whether on their social media pages or their personal websites.

Now that brings up the next question… What kind of information can be considered good link bait?  Well that depends on your visitors.  What is your website portraying?  What would your visitors want to read and tell their friends about?  Obviously popular news, sports or fashion items are great things.  But if you are selling bicycles on your website, talking about what Paris Hilton is doing is not really going to bring the right people in.  Instead you would talk about the most recent large bicycle race. Or future plans for an innovative chain that requires less maintenance.  Keep it to things that your visitors will say WOW to and want to tell their friends about.

You can even track the number of links to that particular page on your own for FREE!  Just go to http://www.majesticseo.com and input your URL to see the number of links to your page and watch it grow!

David Dischler is an SEO Consultant that specializes in small business SEO strategy